The 5 most common questions from carbon buyers

Over the past 5 months, I’ve been interviewing carbon buyers at large companies, each with more than $1 billion revenue, about their strategies and pain points navigating the voluntary carbon market.  Many of the decision-makers I’ve spoken with are also members of Trellis Network, GreenBiz's peer membership community for sustainability leaders.

During these conversations, I always ask: What question would you most like to ask other carbon buyers navigating this market? Here are the five most common questions I hear carbon buyers asking right now: 

How can I make sure our dollars will be most impactful?

There is no right answer. The right metrics for measuring impact flow from the purpose and values guiding a company’s sustainability strategy.

Almost every buyer I’ve spoken with this year wonders whether participating in the voluntary carbon market really benefits the climate, and how to measure that impact. How should we allocate limited sustainability budgets in the most effective ways in the face of our climate crisis?

It comes down to co( article continues at GreenBiz )